Ten years ago, the notion of having a powerful and complex AI program might have seemed like science fiction.
But now it's going to fit in your pocket, because Apple is partnering with ChatGPT to bring AI to iPhones.
Apple Intelligence was unveiled at June's World Wide Developers Conference, and has generated ample buzz. It will allow users to use native AI on Apple's powerful proprietary chips.
AI tools are typically accessed over the internet — users connect with the AI tool provider's servers, which can do all the heavy lifting to make the AI actually work. Apple Intelligence, however, will allow users to use native AI on Apple's chips.
Apple Intelligence can be used to write, proofread, and summarize text — ideal for composing emails or articles. You can also use it as a research tool for tasks like troubleshooting a problem with your swimming pool pump or your website code.
You can also create images, monitor your emails, and more. In some cases, however, Apple may ask to send specific requests to ChatGPT. This allows iPhone and Mac users to tap into powerful servers when necessary.
Compared to Microsoft and Google, Apple has been a bit slow to roll out its own AI solutions. But the timing has put Apple in a prime position to study AI's problem areas and learn from mistakes. In the meantime, Apple has bought up more than two dozen AI companies, and CEO Tim Cook has argued that AI will play an integral role in many of the company's products.
Apple Intelligence will be ready this fall. Among the iPhones already on the market, only the 15 Pro and 15 Pro Max will get it. The platform will also be available on Mac computers, but only if they have an M1 or newer processor.