Trees with email addresses attract fans

In 2015, the City of Melbourne gave about 70,000 trees unique ID numbers and email addresses as part of an urban forestry project. The goal was practical: let people report issues like fallen branches or vandalism. Each tree's email was tied to its ID in a database, so city workers could track maintenance.

But it didn't stay practical. People started emailing the trees directly'writing love letters, life updates, or just chatting. One elm got a message saying,, I hope you're doing well this autumn!,

The city leaned into it, and it became a cute PR thing. Some correspondents do get replies (which tends to sap the time of Melbourne employees.) Nonetheless, it has emerged as a fantastic public relations tool.

But, technically speaking, Australian trees aren't checking their Gmail.