Jeff Cruttenden, co-founder of the popular investing app Acorns, has created a new way for shareholders to get involved with the companies they own with SAY, according to Forbes. They point out that investors today are often detached from the decisions made at large firms and have little recourse to address policies they don't agree with other than to complain through platforms like Twitter or start up a petition on Change.org.
With SAY, investors can sign up through the app, confirm their shares, and then vote on a variety of issues posed by others with a vested interest in the company. Recently, they used a small movement to oust Elon Musk from Tesla as a beta test for the software showing that even small shareholders can garner significant attention for critical issues. Other issues like executive pay, worker compensation, and ethical business are more practical examples of relevant topics to discuss through the app.