A new kind of loyalty program gives customers $1 worth of stock in a company every time they spend $100. That is thanks to a new company, Bumped. The company, the first of its kind, lets shoppers choose their favorite companies from different categories. The idea is that if a shopper gets a slice of free stock every time they shop at CVS, they might stop shopping at Walgreens. Research shows that at least one-third of consumers with stock ownership in a company stop buying from other brands entirely.
Rick Good spent ten years in the newspaper business, including with The News & Observer (Raleigh, NC) and The Greenville News (Greenville, SC). He co-wrote, with Melinda Coleman, Rutledge to Riley: Governors of South Carolina, 1776–Present (Published by The Greenville News), and is the author of Mind Games Trivia #1 (Amazon). He has recently spent 15 years creating original trivia content through Sounds Good Mobile Entertainment and continues that with his new company, SGME Software. He edits The Smart Reader’s money, real estate, and business coverage.
