Stock rewards as a loyalty program

A new kind of loyalty program gives customers $1 worth of stock in a company every time they spend $100. That is thanks to a new company, Bumped. The company, the first of its kind, lets shoppers choose their favorite companies from different categories. The idea is that if a shopper gets a slice of free stock every time they shop at CVS, they might stop shopping at Walgreens. Research shows that at least one-third of consumers with stock ownership in a company stop buying from other brands entirely.