Some of the biggest influencers on social media aren't girls with purple hair and nose piercings — they're dogs.
These days, you don't have to have a television show like Lassie. You can have a Instagram page with more viewers than a network television show.
Everyone has their favorite dogs on social media. Tiny, smiling, bear-like Pomeranians are big stars. There's Jiffpom, whose cuddly face and cute little outfits have netted 10 million followers. Probably the most famous Pom was Boo, with 15 million Facebook fans. Boo has passed, but his images are still served up, defining the word 'cute' for the world.
Talking dogs are big. There is Mishka, the talking husky, who can say "I love you." She had millions of YouTube views and still draws lots of views, even though she passed in 2017.
Lifestyle dogs are popular. Sheep herding dogs, all workaholics, dash into fields to orders of "Come by!" The camping dog Maddie (1.3 million Instagram followers) camps, canoes, swims, and sleeps anywhere. Good Boy Ollie is a lab with an activity jar that includes visits to Granny Biscuits.
Strange-looking dogs make a splash. Tuna (2.1 million Instagram followers) has a serious overbite and gives travel tips for dog owners.
It's big business. Popular dog posts can generate $1,000 to $10,000 per post.
