Social media isn't private (that should be obvious from the word "social"), yet buyers and sellers still accidentally kill their deals with poorly considered posts.
No matter which side of the real estate transaction you are on, strive to make social media posts that emphasize the best parts of your home deal.
What makes social media a great advertising tool is that friends can share with friends and they can share with their friends, and the reach of your post multiplies among potentially interested parties. So, never post a reason not to buy, like a leaky roof or faulty HVAC system.
In fact, it's a bad idea to say anything negative about the neighbors or the community, too. You don't want potential buyers to know your neighbor is crazy or a criminal when you are selling your house. If there were crimes in your neighborhood, you don't want to emphasize that fact when you are selling.
Even if you set your post to private, your friends still see it, and they still talk, even if it is done innocently. If you are selling, you really want your posts to be public so everyone can see or share. Just keep in mind that the agent of your potential buyer is watching, too. There is no good reason to give that agent a reason to suggest a lower bid.
What you do want people to see are the positive changes you have made in the bathroom, or that you love the local elementary school and community. These things sell a house and make the deal attractive.
