Cooler theft is hot, some say

Back in the day, if someone stole your cooler, they were going after the beverages.

Today, they probably want the cooler, at least if it is a Yeti.

The Yeti cooler has been a hot commodity for those who enjoy active outdoor pursuits, especially for those who like to hunt or fish and want a sturdy cooler that is described as able to withstand a Grizzly bear's efforts to steal it.

This summer, thieves have ramped up their targeting of this product line – stealing Yeti coolers from stores, cars, even boats. One of the better-known stories of Yeti cooler theft is that of Jason Rogers whose stolen Yeti cooler was a memento of life with his deceased son, who died in 2012. That theft occurred in July, and he's offering a reward of more than $1,000 to get it back, according to a story on AL.com

These premium coolers hit the market in 2006, and have only gained in popularity over the years. The line includes the Tundra, available in sizes that can hold anywhere from 28 to 329 pounds of ice; the Roadie, which holds 20 pounds of ice; the Tank, which can hold anywhere from 40 to 80 pounds of ice; and the Hopper that can hold anywhere from 15 to 40 pounds of ice.