According to nielsen.com, millions of apps are available for phones with more features added every day, but do we really use them?
Not really. There are more choices, but smartphone users aren't using more. For two years, the number of apps actually used remains static at about 26 per month. In fact, just 200 apps get the vast majority of usage: 71 percent.
Meanwhile, during the same two years, users increased their use of the same apps by 63 percent.
The Nielsen study also found that men use apps more often, but women use them for a longer time.
Entertainment and music apps lead the way in usage.
One startling truth is that of the the average app loses 77 percent of its users within three days, according to localytics.com.
About 30 percent of the time, users in the U.S. download an app and never use it again. Not good news for developers.
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