Forget the earthy, spicy male scents of yore: English Leather, Old Spice, Stetson. Time for a new dynamic. Like sugar cookie.
Yup, the personal care industry is all-in for sweet scents even for men and women.
Personal care company Native teamed up with Dunkin' Donuts to create Vanilla Sprinkle deodorants. Their new lotion is Blueberry Cobbler and their new shampoo is Boston Kreme, like the pie.
They aren't the only ones: Bath & Body Works and Milk Bar bakery launched Birthday Cake body spray and hand sanitizer.
The Wall Street Journal interviewed two men about their fondness for sweet scents. It doesn't always go over well. Caramel Swirl body spray actually drew out-loud criticism in changing rooms.
There are still plenty of leather, woody, and earthy scents for men, but doughnut fragrances? Maybe they make your love interest hungry.
