In 2022, lovers and friends spent more than $2.3 billion on flowers for Valentines Day, according to Statista, the equivalent of the all-time high in 2020.
In 2010, consumers spent $1.7 billion on flowers, a number that remained relatively stable until 2015, when expenditures broke the $2 billion mark.
Roses, particularly red, are the favorite flowers of Valentines Day, a holiday second only to Mother's Day for gifting flowers. Up to 250 million roses are grown for Valentine's Day and 73 percent of the givers are men. About 14 percent of women buy flowers for themselves on Valentine's Day, according to Valentine's Gifts For Her.
