In 2022, lovers and friends spent more than $2.3 billion on flowers for Valentines Day, according to Statista, the equivalent of the all-time high in 2020.
In 2010, consumers spent $1.7 billion on flowers, a number that remained relatively stable until 2015, when expenditures broke the $2 billion mark.
Roses, particularly red, are the favorite flowers of Valentines Day, a holiday second only to Mother's Day for gifting flowers. Up to 250 million roses are grown for Valentine's Day and 73 percent of the givers are men. About 14 percent of women buy flowers for themselves on Valentine's Day, according to Valentine's Gifts For Her.
Rick Good spent ten years in the newspaper business, including with The News & Observer (Raleigh, NC) and The Greenville News (Greenville, SC). He co-wrote, with Melinda Coleman, Rutledge to Riley: Governors of South Carolina, 1776–Present (Published by The Greenville News), and is the author of Mind Games Trivia #1 (Amazon). He has recently spent 15 years creating original trivia content through Sounds Good Mobile Entertainment and continues that with his new company, SGME Software. He edits The Smart Reader’s money, real estate, and business coverage.
