Tourism bureaus are developing travel events through local breweries, pubs and beer-themed special events, according to Skift magazine.
Denver, Portland, Seattle, San Diego, and San Francisco'were the first to develop sophisticated beer crawls complete with digital storytelling around craft beers. Tampa Bay recently launched tours of 26 breweries in the area.
Craft beers are big right now. According to the Brewers Association, U.S. sales of small-maker beers rose 16 percent in 2015.