On the road in a lightning storm: What you should do
It’s true that people are often safe inside a car during a lightning storm, but the reason for that is dangerously misunderstood. All-metal cars (not…
Month: June 2018
Road Trip! Check off these important points before setting out
If vacation-time means a road trip, a few simple preparations can keep you safe and out of trouble. Under the hood: Check all fluids, including oil,…
They save lives, but . . . Know what happens when an airbag deploys
In 1969, the new trend in driving safety was air pillows. Those pillows stayed around but their name changed, and no wonder. An airbag is no pillow, but…
The benefits of using a fiduciary financial advisor
Last year a new law was written that, for the first time, required anyone advising 401k and IRA participants to act as a fiduciary with the obligation to…
Home renovations that offer the best resale value
Homeowners can use renovations to improve their quality of living, but not all improvements will provide the same return on investment at sale, according…
Opening a custodial investment account for children
Parents can open brokerage accounts for their children and get tax breaks, according to The Motley Fool. Custodial accounts are so named because they are…
The best values in June
June is a great time to buy movie tickets, produce and gym memberships, according to Deal News. Many movie theatres will offer special summer movie prices…
Stock rewards as a loyalty program
A new kind of loyalty program gives customers $1 worth of stock in a company every time they spend $100. That is thanks to a new company, Bumped. The…
What is influencer marketing?
Recent data from Marketing Dive has shown that a third of marketing professionals now think influencer marketing is an essential strategy, and 63 percent…
The importance of a brand’s story
People connect with and remember stories better than simple facts alone, and companies should take advantage of this fact in their marketing by building a…