When you think of Facebook or Instagram, it is not immediately clear that the gargantuan is local, not just global.
Every community has an online presence of citizens that use the website to communicate with their local friends and family, as well as out of town folks.
So a small business can successfully market to their regular customers online.
The key is getting people engaged and getting people to share information about products and services.
Some ideas:
– Announce new products with photos using local people and local locations.
– Put your unique product ideas out there.
– Ask questions that involve your product: How do you wear your new Smallville High School Giants t-shirt from the T-Shirt Folks? Use local people in local pictures or just a good photo of the shirt. Ask for photos of students in the t-shirt and repost the photos.
– Do a short video of your new take-out appetizer.
– Show how it's made with a video.
– Post photos of your sales associates and delivery people.
– Show your products and services in connection with holiday and obscure special days.
– Create and announce virtual events.
– Have a photo contest.
– Create video tutorials.
– Parody other videos.
– Post inspirational videos.
