Here's a trade show treat that draws a crowd. And it's a simple trick: Hire a magician.
Armed with the requisite savvy and strategy, magicians can weave a company's message into moments of wonder, awe — and memory.
According to EasterSurfFest.com, an experienced magician's close-up tricks, machinations, and chatter entice trade show attendees to visit their booth.
People enjoy getting involved in trade-show activities, and more often than not, they'll depart the booth of a compelling magician with heightened awareness and a desire to learn more about a company's products, services, and way of doing business.
Instead of big booths and flashy technology (or in addition to it), a magician appeals to people from all walks of life.
Rick Good spent ten years in the newspaper business, including with The News & Observer (Raleigh, NC) and The Greenville News (Greenville, SC). He co-wrote, with Melinda Coleman, Rutledge to Riley: Governors of South Carolina, 1776–Present (Published by The Greenville News), and is the author of Mind Games Trivia #1 (Amazon). He has recently spent 15 years creating original trivia content through Sounds Good Mobile Entertainment and continues that with his new company, SGME Software. He edits The Smart Reader’s money, real estate, and business coverage.