Why Facebook ads are often not profitable for small business
The revenue of Facebook ads is ever-increasing, and small businesses are the reasons why. But not all small businesses profit. With 2.2 billion users…
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Book Review: The dark shadows of “The Four”
According to serial entrepreneur and NYU business professor Scott Galloway, they’re The Four Horsemen of technology and digital media. In his best-selling…
Liven up your trade show booth
In a trade show, salient branding is crucial to devising a booth that will draw traffic and be remembered in the future. Branding advances your company’s…
Entrepreneur profile: Richard Branson
Born to beat the odds Born in London in 1950, Richard Branson dropped out of high school at 15. A dyslexic, he wanted no formal education. No business…
How to fix a scratch on your stainless steel appliance
You can actually fix scratches on stainless steel appliances, but it must be done carefully. Before you do anything, make absolutely sure your appliance…
Ask the Expert: How did the rate cut affect mortgages?
Technically, The Fed’s decision in July to lower interest rates by a quarter-point doesn’t directly affect mortgages. In reality, there are usually some…
Hot trend: Build to rent
An interesting real estate trend has cropped up in recent years: while demand for rents has stayed strong, consumers have also turned their attention to…
Hidden benefits of chewing gum
The hidden benefits of chewing gum Let’s get this out of the way: Chewing gum in public or on the telephone is rude. Really rude. Don’t do it. But in…
Develop your ear for uncommon names
One of the single most important skills for anyone in business is cultivating an ear for uncommon names. After all, people expect others to address them…
A psychologist’s tips for the golf course
For more than 30 years, Dr. Joe Parent has been coaching, teaching, and writing about performance psychology in business, life — and golf. His premise:…