How to be seen an expert
You can gain more respect in your area of expertise by using a few basic strategies, according to Entrepreneur Magazine.
Start by narrowing your field of interest, then follow up by writing articles, speaking to groups, and doing podcasts and radio.
Micro-specializing is key. An interior designer might know generally about home and business design. But the idea is to become an expert in one particular type of design. Choose fitness centers or CEO offices, for example, and know everything possible about the needs in the niche.
Publish your results, observations and advice on your specialty in trade journals, or other professional media. This way you become known in the industry.
Once you've established yourself in an industry, you could consider taking your most popular or even controversial topics and delving deeper into them with a book focused on solving a problem or informing an audience.
Ultimately, one of the best ways to become an expert or even a celebrity in your field is to move into speaking engagements at professional conferences.
Rick Good spent ten years in the newspaper business, including with The News & Observer (Raleigh, NC) and The Greenville News (Greenville, SC). He co-wrote, with Melinda Coleman, Rutledge to Riley: Governors of South Carolina, 1776–Present (Published by The Greenville News), and is the author of Mind Games Trivia #1 (Amazon). He has recently spent 15 years creating original trivia content through Sounds Good Mobile Entertainment and continues that with his new company, SGME Software. He edits The Smart Reader’s money, real estate, and business coverage.
