NPD Group's product Game of War is expanding along with the gaming audience that's growing the most, what NPD's study calls "avid omni gamers." They play on both their tablets and their phones and are most likely to spend money on in-app purchases.
Game of War accommodates about 3 million users in simultaneous play, with what the company clocked as 0.2-second response time.
For Gabriel Leydon, who developed the game, it's pleasure to see it grossing more than $1 million a day.