Customized rings you create online then try on
Ever have that "Eureka!" moment? You know, the one when the light bulb suddenly flashes in your head?
Anubh Shah has.
A few years ago, frustrated and adrift amid the sea of New York City jewelry shops, Shah decided that he and Slisha, his fiancee, would be better off designing her engagement ring themselves.
Together, they would select the ideal diamonds, the band, and arrangement of the ring she would wear forever.
Their results? Slisha's perfect ring. And that flash of insight.
People aren't satisfied with just shopping for a ring online (90 percent do shop online but only 10 percent buy online). Customers want to try on the ring. They want choices in gem cut and clarity. They want to be part of the design process.
So the Shahs founded With Clarity, an online ring company with a twist.
Customers shop the online store and create two possible rings that are sent to the customer to unbox and try on. No, they don't send the real thing. Instead they send gorgeous twins, with the exact appearance, feel, weight, and texture of a real diamond engagement ring. But the twins are made using 3D printing and technology and high-quality fake gems. After living with the replicas for three days, the customers return the rings and can order their favorite. (Or try again.) There is no obligation to buy.
The idea has made With Clarity the fastest-growing engagement ring company in the United States.
According to Inc., With Clarity already ranks 18th on its annual Inc. 5000 list that includes the most successful companies in the most dynamic segment of the American economy – independent small businesses. With Clarity offers an engagement ring shopping experience that strikes at the hearts of Millennial and Gen Z consumers' demands for convenience, expertise, and value.
