Marketing through lesser known social media networks
If you’ve even casually looked into marketing over the last few years, you’ve surely heard about Facebook. You’ve probably heard about YouTube and…
Category: Briefs
How Star Wars revolutionized toys, merchandising and film
While 2021 won’t see a new Star Wars film on the silver screen, that galaxy far, far away will still have a huge impact on the holidays. Indeed, Star Wars…
Smart TVs offer savvy advertising channels for small businesses
We’ve got apps on our phones, apps on our computers, and now, we even have apps on our televisions. And if there’s an app, there may be a business…
Supply chain woes hit small businesses
Supply chain issues have caused problems for companies big and small. This October, at least 60 cargo ships idled off the California coast, waiting for…
Small businesses find success on Etsy
Amazon dominates the online marketplace in the United States and many other countries, too. The online behemoth accounted for roughly 47 percent of…
Businesses facing deluge of resignations
People with jobs want new jobs, and why not? They are lured by better positions, big sign-on bonuses and higher salaries in the very loose job market. But…
IRS faces huge backlog of business returns
The Internal Revenue Service is facing a massive backlog of 8 million paper business tax returns. That’s an increase of more than 3,000 percent compared…
Credit card processing costs set to rise
Do you handle a lot of credit card transactions at your business? If so, you may pay more in processing fees in the not-so-distant future. Visa and…
Marketing sorcery: Candy makers use clever strategies to sweeten sales
If you go trick-or-treating this year, there’s a good chance that Skittles will end up in your bag. According to CandyStore.com, Skittles are the most…
Goblins and candy bars: Retailers could be in for a treat in 2021
‘Tis the season for candy, costumes and scary movies. As Halloween approaches, expect retailers and analysts to closely monitor consumer spending and…