Book review: How to to craft the story of your business
Stories can be powerful tools for businesses big and small. In her book Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences,…
Category: Briefs
How businesses use Amazon Prime
These days, Amazon.com is as much an online marketplace as it is a retail website. Many companies besides Amazon sell goods through the website. And…
Low-cost tech solutions for your business
A dollar saved is a dollar earned, and for small businesses, healthy finances can determine success or failure. While companies strive to keep costs low,…
Taking your email marketing to the next level
Did you know over 300 billion emails are sent each day? Yet while emails are ubiquitous, not all messages are created equal. Fortunately, by following…
Here’s why SEO offers a great opportunity for small businesses
One of the principal challenges of running a small business is wearing many hats. You may find yourself printing up ads, stocking inventory, managing…
Social media made easy with the right tools
Social media offers a powerful opportunity to build an audience and connect with your customers. Unfortunately, managing social media can be quite the…
Four financial moves you should make before starting your own business
Many folks aspire to start their own businesses. Why work for someone else when you can work for yourself? According to the Small Business Administration,…
Software as a service: What entrepreneurs should know
Many businesses rely on software solutions. You can use software to build a great website, manage finances or do whatever else. So many choices and so…
Four must-listen podcasts for small business owners
Starting and managing a small business takes a lot of work. Many business owners work long hours and assume high risks. Still, for many entrepreneurs,…
Small businesses leverage delivery services
If you build it, they will come — or so the saying goes. These days, many customers prefer that you come to them. Delivery services surged during the…