The importance of a brand’s story
People connect with and remember stories better than simple facts alone, and companies should take advantage of this fact in their marketing by building a…
Author: The Smart Reader Staff
Briefs and quick reads selected and edited by The Smart Reader's editorial team of Rick, Allyson, and Ryan Good.
What is influencer marketing?
Recent data from Marketing Dive has shown that a third of marketing professionals now think influencer marketing is an essential strategy, and 63 percent…
What is ‘Inbox Zero’ and is it a good strategy?
Rather than letting emails accumulate over time without a system of organization, the ‘Inbox Zero’ principle says that people should empty their email…
Some parents see online gaming as a way to build social skills
Video games have evolved over the years from solitary sources of entertainment to connected online communities that some parents are now viewing as a…
Baby monitors can be security threat
Hackers can and do hack into baby monitors using them to play loud music, sounds, or just watch your baby in your house, according to Makeuseof.com. The…
Gmail adds a new privacy feature
Google’s latest innovation in email might be how to destroy them, according to Cnet. Similar to how many messaging apps allow users to send pictures or…
Exorbitant bankruptcy costs hurt small businesses
Even when small businesses would benefit from bankruptcy, the cost of filing for such protection is often cost-prohibitive, according to The Wall Street…
How small businesses can use the gig economy to grow
About one in three workers in America are currently freelancing and this growing gig economy allows small businesses to grow more efficiently by hiring…
Supercomputers power governments, industry
Many different industries, governments, and the military all rely on the massive computational power that a supercomputer provides and the definition of…
This house is for sale: beep beep
At the next open house you attend, Rex the Real Estate Robot might be the one answering your questions. Robotics are just beginning to enter the real…