Correct use of power strips
A power strip is your friend when it comes to Christmas decorations, but use strips safely to avoid power interruptions and fires. The typical household…
Month: November 2021
Home remodeling costs rise … and fall
Lots of people are doing home improvement projects this year, but there are stumbling blocks. Prices are higher, some materials may be limited and…
Deluge of IPOs offers rewards (and risks)
This year there are some exciting opportunities (and risks) as a huge number of companies join American stock exchanges. As of September 28, a…
Finding the best holiday deals
Looking to save money on Christmas spending this year? If so, you may have to put in a bit more effort compared to seasons past. Still, hard work may…
IRS faces huge backlog of business returns
The Internal Revenue Service is facing a massive backlog of 8 million paper business tax returns. That’s an increase of more than 3,000 percent compared…
Businesses facing deluge of resignations
People with jobs want new jobs, and why not? They are lured by better positions, big sign-on bonuses and higher salaries in the very loose job market. But…
Small businesses find success on Etsy
Amazon dominates the online marketplace in the United States and many other countries, too. The online behemoth accounted for roughly 47 percent of…
Book Review: Noise: A Flaw in Human Judgment
Ever wonder why people make bad decisions? If so, Noise: a Flaw in Human Judgment by Daniel Kahneman, Oliver Sibony and Cass R. Sunstein should make your…
Here’s why emotional marketing plays such a vital role during the holidays
The holiday season is fast approaching. Hot cocoa, warm fireplaces, kids smiling, time spent with loved ones — the holidays drum up a lot of warm and…
The quirky history of mascots and their impact on marketing
Many companies use mascots to engage with their audience and promote their brands. Turns out that lovable, quirky mascots are an effective marketing tool….