Appealing to last minute gift shoppers
Some retailers found gift wrapping during the Christmas season paid off. One boutique brewery scored big with a popup shop at a local mall. They sold…
Category: Briefs
Importance of a business credit score
New business owners need to work on building their business credit score, which is similar to a personal score. According to popular money-centric blog…
Why making websites mobile-friendly is important
People are more attached to their smartphones than ever but recent analysis from Alliance Data shows that although 63 percent of millennials shop on them…
More women are starting small businesses
Starting and running a small business takes a lot of passion and determination, and recently the number of women taking the plunge has been rising….
Sales tips: Creating an effective email campaign
Small businesses can use email to drive sales, but competing for customer time and getting past spam requires five basic strategies. 1 Marketers must…
Book Review: Ben Stein says someone is lying to you
In his latest book on finances, Ben Stein has a simple message for young people: You’ve been lied to and those lies are keeping you from being financially…
Selling tech door to door
Best Buy and Amazon plan to find business that’s percolating just under the surface by doing what brush salesmen used to do: Go house to house. With…
Malls embrace pop-up stores, local flair
It is no secret that the American mall is facing a crisis. Rising competition from online retailers has put pressure on the stores that typically set up…
Shopping malls selling more fun
Arcades once brought foot traffic into malls and entertainment is, once again, becoming important in retailing. Alongside movie theaters, malls are…
Finding and using a small-business mentor
As a small-business owner, learning how to create and manage a successful business can be an overwhelming task. One way to help mitigate those challenges…