Social media has changed buyers and salespeople
The world’s leading research and advisory company, Gartner, Inc., declared in 2011 that by 2020 customers will manage 85 percent of their buying without…
Category: Briefs
(One of) the first automobile insurance policies issued
In 1898, there were 18 million horses compared to 4,000 cars in the U.S. And sooner or later someone was going to want to insure one. Most often cited for…
Empathy + Ego = Sales
Among the wealth of extraordinary articles in the Harvard Business Review Classics series is one, published in 1964, entitled, “What Makes a Good…
How to slow down in business. Real fast.
So you’ve finally reached that point in business when it’s time to slow down. Maybe even start a small business where you’re not always on the go. Like…
Beware of the pitfalls of hiring gig workers
Self-employed gig workers save businesses money, but they can also cause big headaches. With a 4 percent unemployment rate, the market for quality workers…
What are small business accelerators and incubators?
Small business accelerators and incubators can provide crucial help to new and growing small businesses in the form of support, direction, and funding,…
Opportunities for disabled workers at small businesses
Two tax credits make it more affordable to accommodate disabled workers in small business. According to Small Business Trends, The Disabled Access Credit…
Holiday-themed promotions and marketing ideas for small business
Special holiday offers and charity events top the list for best promotions during November to January. December Holiday sales in 2018 are expected to pass…
Facebook ads can work for small business
Facebook is the new media driving small business sales, marketing experts say. According to Content Marketing Institute, a full 97 percent of all…
The pros and cons of buying into a franchise
Buying into a franchise business of any kind allows the owner to go into business for themselves while providing the benefit of a proven business model…