Sweet Success: The impossible little treat that made a fortune
The Eskimo Pie–or chocolate covered ice cream bar–is something we take for granted, but think about it for a second: Why does it even work? How do you…
Category: Briefs
Business Book Review: How crazy ideas sometimes change the world
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries By Safi Bachall St. Martin’s Press 368 pages In 2004, a…
How to fund your small business
To start a small business, most entrepreneurs tap into their funds first, even when they also plan to procure debt financing in the form of a small…
Customer Service: What to do when the customer is lying
The customer says the pizza tastes bad, but the customer ate half of it. The shopper asks for a refund for a shirt that has clearly been worn and worn…
Legal issues crucial when forming small business
Entrepreneurs are busy people. They’ve got a ton of things on their mind from marketing and advertising to customer service and phones forever ringing to…
Starting a family business has unique problems
Starting a business with a spouse, parents, siblings, children or other family members is not like the typical startup. According to the Family Firm…
How to make your business a government contractor
Owners of small businesses might not realize that Uncle Sam could become a valuable customer through government contracting. But, to bid for government…
Social media has changed buyers and salespeople
The world’s leading research and advisory company, Gartner, Inc., declared in 2011 that by 2020 customers will manage 85 percent of their buying without…
(One of) the first automobile insurance policies issued
In 1898, there were 18 million horses compared to 4,000 cars in the U.S. And sooner or later someone was going to want to insure one. Most often cited for…
Empathy + Ego = Sales
Among the wealth of extraordinary articles in the Harvard Business Review Classics series is one, published in 1964, entitled, “What Makes a Good…