Why Facebook ads are often not profitable for small business
The revenue of Facebook ads is ever-increasing, and small businesses are the reasons why. But not all small businesses profit. With 2.2 billion users…
Category: Briefs
The impact of target marketing in small business
Target marketing, according to Inc., is collecting information to determine your ideal customers among those who also need and will pay for your product…
Entrepreneur Michael Rubin
Michael Rubin: Bankrupt at 16, Millionaire at 21, Billionaire at 38 At the age of 16, Michael Rubin said there are only two kinds of businesspeople: Those…
Chatbots vs human chat? Better that they work together
Does the rise in the popularity of chatbots portend the disappearance of human chat on business websites? Not now. Or anytime soon. Sure, chatbots can…
Wage and hourly lawsuits: Easy to file, devastating to lose
As a small business owner, are you 100 percent sure you’re paying employees correctly? Are you tracking their hours accurately? Are those you’ve…
Local marketing: Voice search; Google business listings
Voice search is on the rise. Maybe it’s because big fingers on tiny keyboards are clumsy. Or maybe just because it is so easy and becoming fairly…
Entrepreneurs: Joe Rogan – Street smart since 5; $25 million at 50
Joe Rogan is a tough guy. Born 52 years ago in Newark, N.J. Tough town. Father a cop, mother a “free spirit,” divorced when he was 5. Tough childhood….
Online college courses: Path to degrees, low debt
Today’s students have excellent options for their pathway to higher education. They include traditional and community colleges, online courses, or…
Entrepreneurs: To impact the world in a big way
Growing up in Berkeley, Calif., in the 1970s, Reid Hoffman was entranced by role-playing tabletop games. By the age of 12, he was a paid editor at…
Shoplifting 2019: Low risk, high reward
According to the National Association for Shoplifting Prevention (NASP), about 27 million people — 10% of the U.S. population — steal more than $13…